To guarantee high standards and reduce spam, WhatsApp requires every outbound marketing or utility broadcast to utilize a pre-approved template. The mobile Templates screen equips you with a portable, real-time overview of your complete template inventory, synced directly with Meta's servers. While new templates must be authored through the web interface or Meta Business Manager, the mobile application empowers you to instantaneously verify approval status, monitor quality scores, and view accurate device-rendered previews. A simple pull-to-refresh action keeps your information current, allowing you to orchestrate campaigns with confidence from anywhere.
📊 Wiz Campaign Plan
Accessing templates and broadcasting functionality requires a Wiz Campaign or Wiz Pro subscription.
Preview every template — simply tap on any template to open a mobile-accurate preview card, reflecting exactly how the message will render for your customers.
Pull-to-refresh updates — swipe downwards on the screen to instantly retrieve your template's most recent Meta approval status and quality score.
Check key metadata — rapidly identify crucial attributes including the status, quality score, and language tied to every entry.
Search and filter — utilize the integrated search to locate templates by name, or apply filters by status (e.g., Approved, Rejected) and category (Marketing, Utility, Authentication).
Manage multiple accounts — effortlessly toggle between your integrated WhatsApp Business accounts to view distinct template libraries.
Tip: A deteriorating quality score acts as an early indicator that users are blocking or reporting the message. Cease using it promptly to avoid Meta pausing the template entirely.
Crafting compliant templates preserves your budget and safeguards your sender reputation. Approximately 40% of first-time submissions encounter rejection due to straightforward errors, whereas meticulously structured templates achieve 99% approval ratings.
Meta classifies the quality of every active template using a color scale: Green (High Quality), Yellow (Medium Quality), and Red (Low Quality). The underlying metrics driving these classifications include:
Pro tip: Make it a habit to check your template quality scores regularly via the mobile app. Should a template drop to Yellow, hold off on active campaigns until you determine the root cause of user dissatisfaction.