Your Message Settings define the rules for bulk communication across your integrated WhatsApp Business accounts. The mobile app provides a streamlined interface designed for quick checks and immediate adjustments. You can easily select your default account for broadcasting. While advanced configurations—such as defining opt-out keywords (e.g., STOP, UNSUBSCRIBE)—are configured via the web dashboard, the mobile view lets you rapidly verify marketing enablement statuses while you are away from your computer. These settings act as your primary compliance layer, safeguarding the quality rating of your WhatsApp numbers.
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Access to these configurations requires a Wiz Campaign or Wiz Pro subscription.
Tip: Always define clear opt-out commands on your web dashboard. Promptly honoring unsubscribes secures your number's quality rating and ensures adherence to WhatsApp's messaging policies.
Your WhatsApp number carries a reputation score. These mobile and web settings form the critical frontline of defense for that score. Remember that user blocks are significantly more damaging than standard unsubscribes.
There is a vital distinction: when a recipient uses an opt-out keyword like "STOP", they are unsubscribing via a managed exit. Conversely, if they block your number natively inside WhatsApp, it severely impacts your quality rating because it signals a desire for zero contact. Ensure that opting out is always straightforward.