Message "lapsed customers" instead of re-picking 400 people every time
Build the segments you actually sell to — lapsed customers, the festival list, this month's enquiries — and target them by name from the campaign composer. A contact who sits in three of the audiences you selected is still messaged once.
Inclus dansWiz CampaignWiz Pro
- Audiences are first-class recipients in the campaign composer
- One click
- Each audience tells you whether it can actually be messaged, before you build a campaign around it
- Bulk-ready
- A contact in several selected audiences receives the message once
- No duplicates
À qui ça s'adresse
Anyone sending different offers to different slices of the same list, and tired of hand-picking the same 400 people every time.
La crainte que ça lève
"Won't someone in two lists get it twice?" No — de-duplication happens at send time, and the composer tells you before you send.
How audiences work
Create the audience
Name it after the thing you actually sell to — "lapsed customers", "wholesale", "Diwali list".
Add members
Pick contacts on screen, or import members into the audience from a file using the downloadable sample as a guide.
Check it is bulk-ready
The audience shows its member count, last activity, and whether it can currently be messaged.
Target it from a campaign
Select the audience in the composer. Overlaps with other selected audiences are removed automatically.
These are audience segments, not WhatsApp group chats
Worth saying plainly, because the word "group" is overloaded. These are lists on your side of the platform that decide who a campaign goes to. Each person receives an ordinary one-to-one WhatsApp message from your number. Nobody is added to a WhatsApp group chat, and no member of one audience can see any other.
Managing an audience
Everything you need to keep a list current, without a spreadsheet round-trip each time.
- Create, rename and delete audiences
- Add members by picking them, or remove them in bulk
- Import members into an existing audience from a file, with a downloadable sample
- Export an audience's members
- Member count and last-activity stamp per audience
- A bulk-ready indicator that tells you whether the audience can be messaged
- Add and remove members programmatically as well
The indicator that saves the campaign
The most useful thing here is the smallest: an audience tells you whether it can actually be messaged before you build a campaign around it. Discovering at send time that a segment was unusable is how a promotion misses its window; discovering it while you are still naming the audience costs nothing.
Bon à savoir
Là où s'arrête cette fonctionnalité, dit simplement — pour qu'aucune surprise ne vous attende après l'achat.
- Requires the Wiz Campaign or Wiz Pro plan.
- A contact has to exist before it can join an audience. Importing members into an audience adds membership; it is not a second way of creating contacts.
- Audiences are static membership lists. There are no saved-filter or self-updating "smart segments" — if you want a contact in an audience, it has to be put there.
- These are platform-side segments, not WhatsApp group chats. Recipients receive an individual message and cannot see one another.
Inclus dans
Cette fonctionnalité fait partie des formules ci-dessous.
- Wiz Campaign
- Wiz Pro
Questions fréquemment posées
Is this the same as a WhatsApp group?
No. These are audience lists on the platform that decide who a campaign is sent to. Every recipient gets a normal one-to-one message from your number, and nobody can see anyone else on the list.
If a contact is in two audiences I selected, do they get two messages?
No. Overlaps are removed at send time, and the composer says so before you send.
Do audiences update themselves as contacts change?
No. They are static lists. There is no rule engine that adds or removes people automatically, and we would rather say that than imply smart segments we do not have.
Can I build an audience from a spreadsheet?
Yes — import members into an existing audience from a file. Those contacts need to exist first, which the contact import handles.
How do I know an audience is usable?
Each one shows a member count, a last-activity stamp, and a bulk-ready indicator that tells you whether it can currently be messaged.
Segment the list once
Then send to "lapsed customers" instead of re-picking them every time.
See plansDécouvrir Plus de Fonctionnalités
Découvrez les autres outils qui font de WizMessage la plateforme WhatsApp complète.
- ContactsMap your own columns, let the importer fix the phone numbers, and see exactly what will import before it does.
- Envois groupésUn seul éditeur, tous les types de message WhatsApp, et une preuve de remise par destinataire. Pas un outil qui envoie et espère.
- Scheduled MessagesThe same campaign composer, set to fire later — once, or on chosen days of the week — with a performance record for every run.
- Marketing WhatsAppLancez de puissantes campagnes de marketing WhatsApp avec envoi en masse, chatbots IA, segmentation d'audience et analyses en temps réel. API officielle Meta, zéro surcoût.
- Message TemplatesCreate approved templates, track their status, and personalise them from your contact data — without learning Meta's Business Manager.
- Wiz CopilotAn in-app assistant that operates the dashboard by conversation — and stops at an approval you can read and edit before anything changes.