What you sent, what landed, what it cost, and whether Meta still likes your number
"Messages sent: 5,000" is not a number you can act on. This dashboard puts three things side by side: how your messaging actually performed, what it cost — in total, per message, and broken down by category — and how healthy your number looks to Meta. Performance, cost and risk in one screen.
Included inWiz CampaignWiz Pro
- Alongside total spend and a breakdown by messaging category
- Cost per message
- How your number looks to Meta, with the last activity that affected it
- Account health
- Remaining AI, flow-generation and document-processing allowances, before they run out
- Quota left
Who it's for
The owner who has been burned by a "messages sent" figure that meant nothing, and by a WhatsApp bill nobody could explain.
The worry it answers
"WhatsApp API billing is a mystery." Total cost, cost per message and a category breakdown are on the dashboard, next to the delivery figures they belong with.
How to read the dashboard
Load the analytics
Analytics are fetched on demand rather than on every page view. Click refresh and choose the period you care about.
Start with delivery
Messaging volume and delivery performance over time tell you whether your sending is working at all.
Then look at cost
Total spend, average cost per message, and the category breakdown show where the money actually went.
Check the number's health
Account health is the early-warning system. A slipping number is a problem to fix before it becomes a restriction.
Pricing analytics is the unusual part
Almost every WhatsApp dashboard will show you delivery counts. Very few show you what the messaging cost. Total spend, average cost per message, and a breakdown by messaging category over time turn a bill into something you can plan against — and make it obvious which kind of messaging is worth its price.
What is on the dashboard
- Messaging volume and delivery performance over a period you choose
- Total cost, average cost per message, and a category breakdown
- Account health, with the last activity that affected it
- Messages this month and an inbound versus outbound split
- A campaign overview across your bulk sends and audiences
- Remaining AI, flow-generation and document-processing quota
- Quick actions into sending, scheduling, templates and audiences
"No data" instead of a fake zero
Analytics and pricing figures come from Meta for your connected number. Where Meta returns nothing for a period, the screen says there is no data — it does not draw a zero. A zero and an absence mean very different things when you are deciding whether a campaign worked, and conflating them is how dashboards start lying quietly.
Good to know
Where this feature stops, in plain words — so nothing here surprises you after you buy.
- Requires the Wiz Campaign or Wiz Pro plan. A Wiz Bot-only account gets the shared inbox but not this dashboard.
- Analytics load on demand, not automatically — the screen starts with a refresh prompt so it never shows you stale figures as if they were current.
- Figures come from Meta for your connected number. Where Meta returns nothing, the screen says "no data available" rather than showing a zero.
- There are no per-template analytics here, and we do not imply them — Meta does not return that data for accounts without the feature enabled.
- The shared inbox's 7-day window also applies to conversation analytics on this screen.
Frequently Asked Questions
Can I see what my WhatsApp messaging costs?
Yes — total spend, average cost per message, and a breakdown by messaging category over time. That is the part most WhatsApp dashboards leave out.
Why does the dashboard ask me to click refresh?
Analytics are fetched from Meta on demand rather than on every page load. It is deliberate: it keeps the page fast and means you are never looking at a cached figure that has quietly gone stale.
What is account health?
How your number looks to Meta. It is the early warning that matters — a number whose quality is slipping is worth fixing before Meta restricts it.
Can I see analytics per template?
No. Meta does not return template-level analytics for accounts without that feature enabled, so rather than render zeros that look like measurements, we link out to Meta's own insights.
Why does a period show no data?
Because Meta returned none for it. The screen says so instead of drawing a zero, because "nothing happened" and "we have no figures" are different answers.
See performance, cost and risk together
One screen for what you sent, what it cost, and how your number is holding up.
See plansExplore More Features
Discover other tools that make WizMessage the complete WhatsApp platform.
- Failure VisibilityA visible log of what went wrong on your account: a failed send, a rejected call, a broken integration. With a detail view per incident.
- Bulk MessagesOne composer, every WhatsApp message type, and per-recipient proof of delivery. Not a blast-and-hope tool.
- Scheduled MessagesThe same campaign composer, set to fire later — once, or on chosen days of the week — with a performance record for every run.
- Team, Hours & SLAInvite teammates with roles, define business hours with holidays, and measure first-response and resolution targets in working time.
- Wiz CopilotAn in-app assistant that operates the dashboard by conversation — and stops at an approval you can read and edit before anything changes.
- Knowledge BaseYour price list, policy or FAQ becomes the chatbot's source of truth. No prompt engineering, no retraining.