Flow Builder is a no-code, visual workspace for designing automated WhatsApp conversations. Instead of writing code, you drag nodes onto an interactive canvas and connect them to create step-by-step customer journeys — menus, qualifying questions, appointment bookings, order flows, and more. Choose from over 13 industry-specific templates (Bakery, E-Commerce, Education, Healthcare, Hotel Booking, and more) across 6 languages to get started in minutes, or build from scratch. The editor handles alignment, spacing, and connection rules automatically, and you can add conditional routing to branch conversations based on customer replies.
HOW A FLOW EXECUTESCUSTOMER1Customer InputCustomer sends a message.SYSTEM2Look Up StepFind the current flow step.SYSTEM3Evaluate MatchCheck if input matches any option or condition.BOT4Run ActionsSend menu, image, text, and move to next step.DONE
📊 Free Monthly Limits: Running built flows is Unlimited. AI-generated flows (via the "Generate with AI" button) are limited to 20 generations/month. Building manually by drag-and-drop is always free.
Browse and organise your flows — categorise and tag them so a growing library stays manageable.
Start from an Industry Template — choose from over 13+ domain-specific, prebuilt flows (e.g., Bakery, E-Commerce, Education, Healthcare, Hotel Booking).
Multi-language Filtering — filter templates natively across 6 supported languages, allowing you to instantly deploy localized conversation trees without manual translation.
Visual Flow Editor — design step-by-step conversations on an interactive canvas. The editor handles alignment, spacing, and connection rules automatically.
Conditional Routing — build complex conditional pathways and branching logic based on exact customer replies.
Fallback Logic — automatically send a default retry message if the customer's input doesn't match any available options.
WHAT YOU CAN DOWizMessageOne dashboard, every channelVisual CanvasDrag-and-drop nodes without writingcode13+ TemplatesIndustry-specific prebuilttemplatesMulti-LanguageNative templates across 6 languagesConditional RoutingBranch logic based on customerrepliesFlow TagsOrganize and categorize your flowsAI GenerationGenerate flows using AI prompts(20/mo)WHAT YOU CAN DOWizMessageOne dashboard, every channelVisual CanvasDrag-and-drop nodes without writing code13+ TemplatesIndustry-specific prebuilt templatesMulti-LanguageNative templates across 6 languagesConditional RoutingBranch logic based on customer repliesFlow TagsOrganize and categorize your flowsAI GenerationGenerate flows using AI prompts (20/mo)
YOUR FLOW BUILDING WORKFLOWSTARTDONESTEP 11Select a TemplateChoose "New flow" and start from an industrytemplate closest to your goal (e.g., E-Commerc…STEP 22Design on CanvasUse the full-screen editor to drag in nodes,add messages, buttons, and connect pathways.STEP 33Add ConditionsSet up branches based on customer replies anddefine a fallback retry message, then save and…YOUR FLOW BUILDING WORKFLOWSTEP 11Select a TemplateChoose "New flow" and start from an industry templateclosest to your goal (e.g., E-Commerce or Booking).STEP 22Design on CanvasUse the full-screen editor to drag in nodes, addmessages, buttons, and connect pathways.STEP 33Add ConditionsSet up branches based on customer replies and define afallback retry message, then save and activate.DONE
Tip: Start from a template closest to your goal and adjust it — it's far faster than building every branch from scratch, and the structure is already sound.
Flows are ideal for predictable, menu-driven conversations. Here is how businesses leverage them:
WHATSAPP VS EMAILWhatsAppEmailFewer appointment no-showswith WhatsApp booking bots15%Email — far lowerFrom "Hi" to qualified leadusing lead-gen flows30 secFaster setup when startingfrom an industry template5×WHATSAPP VS EMAILWhatsAppEmailFewer appointment no-shows withWhatsApp booking bots15%From "Hi" to qualified lead usinglead-gen flows30 secFaster setup when starting from anindustry template5×
PLAYBOOK: DESIGNING EFFECTIVE FLOWSDAY 1RESULTSUX DESIGNUse Quick RepliesUse buttons instead of text inputs.Quick-reply buttons reduce typing errors andspeed up the journey significantly.1SAFETYProvide an ExitAlways include a "Talk to a person" option.Customers who feel trapped in a bot loopleave frustrated — give them an exit.2STRATEGYPair with AIUse flows for predictable menus. Foropen-ended questions, pair your flow with theAI Knowledge Base — they work best together.3PLAYBOOK: DESIGNING EFFECTIVE FLOWS1UX DESIGNUse Quick RepliesUse buttons instead of text inputs. Quick-replybuttons reduce typing errors and speed up thejourney significantly.2SAFETYProvide an ExitAlways include a "Talk to a person" option.Customers who feel trapped in a bot loop leavefrustrated — give them an exit.3STRATEGYPair with AIUse flows for predictable menus. For open-endedquestions, pair your flow with the AI KnowledgeBase — they work best together.
Restaurant / Menu Ordering: Welcome → Menu categories (buttons) → Item selection → Quantity → Delivery/Pickup → Payment link → Confirmation. Quick replies reduce errors.
Appointment Booking: "Book Appointment" → Service type → Select date (next 3 days) → Time slot → Contact details → Confirmation.
Product Catalog Browsing: Browse Products → Category → Product cards with image/price → "Add to Cart" → Checkout link. Keeps customers in WhatsApp.
Lead Qualification: "Get a Quote" → Budget range, timeline, company size → Route hot leads directly to sales in under 30 seconds.
MEASURED IMPROVEMENTS WITH AUTOMATED FLOWSAPPOINTMENT NO-SHOWSBEFOREBaselineAFTER-15%60%IMPROVEDLEAD QUALIFICATION SPEEDBEFOREHoursAFTER< 30 seconds95%IMPROVEDCART CONVERSIONBEFOREWebsite CheckoutAFTERHigher AOV in WhatsApp80%IMPROVEDIndustry observations across thousands of businessesMEASURED IMPROVEMENTS WITH AUTOMATED FLOWSAPPOINTMENT NO-SHOWSBEFOREBaseline60%AFTER-15%LEAD QUALIFICATION SPEEDBEFOREHours95%AFTER< 30 secondsCART CONVERSIONBEFOREWebsite Checkout80%AFTERHigher AOV in WhatsAppIndustry observations across thousands of businesses