Scheduled Messages

Not every campaign should go out right now. Scheduled Messages lets you queue WhatsApp broadcasts for a specific future date and time, or set them to repeat automatically on a cadence — daily, weekly, or on specific days. Each schedule is timezone-aware, so campaigns fire at the right local time regardless of where you or your customers are located. You can pause, edit, or cancel any schedule without losing its history, and the dashboard shows the next run date, execution count, and status transitions so your messaging keeps running without manual effort.

How scheduled messages execute

Marketer

Configure Time

Set one-time date or recurring schedule pattern.

System

Time Reached

Scheduler fetches recipients and prepares the template.

System

Queue Job

System registers the delayed trigger securely.

System

Dispatch

Campaign sent via WhatsApp API and logged.

Marketer

Configure Time

Set one-time date or recurring schedule pattern.

System

Queue Job

System registers the delayed trigger securely.

System

Time Reached

Scheduler fetches recipients and prepares the template.

System

Dispatch

Campaign sent via WhatsApp API and logged.

What you can do here

See every upcoming schedule in one ledger, with each entry's next run date and real-time execution statistics (how many times it has run vs its limit).
Timezone-aware Scheduling — explicitly define the exact timezone for each schedule to ensure campaigns fire accurately regardless of user geography.
Tell one-time and recurring apart — each schedule is clearly marked. Recurring campaigns allow you to repeat sends automatically at set intervals (such as daily, weekly, or on specific days).
Manage a schedule — dynamically pause, edit, or cancel schedules. Paused schedules keep their history intact and can be resumed at any time.
Track execution status — see status transitions (Pending, In Progress, Completed, Failed, or Paused) accurately.

Schedule Ledger

See next run dates and execution stats for all schedules.

Timezone Clock

Fire campaigns accurately in the target audience timezone.

Switch Recurring

Set daily, weekly, or custom repeating cadences.

Block Pause

Halt schedules temporarily without losing history.

Analytics Status

Monitor pending, in progress, completed, or failed runs.

How to schedule a send

Your Scheduling Workflow

Step 1

Prepare Content

From a new campaign, select your template and target audience group.

Step 2

Set Schedule

Choose Schedule. Set it as One Time with a date/time, or Recurring for a repeating cadence.

Step 3

Monitor Ledger

Track it on the schedule ledger — the next run date tells you exactly when it fires next.

Step 1

Prepare Content

From a new campaign, select your template and target audience group.

Step 2

Set Schedule

Choose Schedule. Set it as One Time with a date/time, or Recurring for a repeating cadence.

Step 3

Monitor Ledger

Track it on the schedule ledger — the next run date tells you exactly when it fires next.

Tip: Use pause instead of cancel when you only want to skip an upcoming run — pausing keeps the schedule and its history intact so you can resume later.

Timing Your Messages for Maximum Impact

When you send matters almost as much as what you send. Research across thousands of campaigns reveals clear patterns, especially for abandoned cart recovery.

25%

Top abandoned carts recovered with scheduled sequences

50%

Of recoverable carts saved by a 30-min delay message

78%

Of consumers buy from the first business that responds

Best send windows

Playbook: Timing for Maximum Impact

Midday

11 AM – 1 PM (Lunch)

Perfect for promotions, new arrivals, and flash sales as people check their phones during downtime.

Evening

6 – 8 PM (Evening)

Highest engagement for consumer brands. Ideal for weekend offers and re-engagement.

Critical

Watch Your Timezone

Always set the correct timezone. Sending an 8 AM message that arrives at 3 AM locally will get you blocked.

The 3-touch abandoned cart sequence

Online stores that schedule a recovery sequence see 15–25% of abandoned carts recovered (vs. 5–8% with email). Here's the sequence that works:

Message 1 — 30 minutes after abandonment: A friendly reminder with their cart items and a direct checkout link. This single message recovers 40–50% of all recoverable carts.
Message 2 — 4 hours later: A follow-up if they haven't completed the purchase. Recovers another 25–30%.
Message 3 — 24 hours later with a small incentive: A final nudge with a discount or free shipping offer. Recovers the remaining 20–25%.

Measured improvements with automated sequences

Cart Recovery (3-Touch Sequence)

5-8% (Email)15-25%

Message 1 (30 mins)

Baseline40-50% recovered

Message 2 (4 hours)

Baseline+30% recovered

E-commerce data on the 3-touch abandoned cart sequence

By industry: B2B audiences respond best Tuesday–Thursday mid-morning. Retail and e-commerce do better on Saturday mornings and evenings. Avoid Monday mornings when people are catching up.

Bulk Messages — send immediately instead.
Message Templates — the messages you schedule.
Contact Groups — the audiences you schedule to.

Scheduled Messages

How scheduled messages execute

Marketer

Configure Time

Set one-time date or recurring schedule pattern.

System

Time Reached

Scheduler fetches recipients and prepares the template.

System

Queue Job

System registers the delayed trigger securely.

System

Dispatch

Campaign sent via WhatsApp API and logged.

Marketer

Configure Time

Set one-time date or recurring schedule pattern.

System

Queue Job

System registers the delayed trigger securely.

System

Time Reached

Scheduler fetches recipients and prepares the template.

System

Dispatch

Campaign sent via WhatsApp API and logged.

What you can do here

See every upcoming schedule in one ledger, with each entry's next run date and real-time execution statistics (how many times it has run vs its limit).

Timezone-aware Scheduling — explicitly define the exact timezone for each schedule to ensure campaigns fire accurately regardless of user geography.

Tell one-time and recurring apart — each schedule is clearly marked. Recurring campaigns allow you to repeat sends automatically at set intervals (such as daily, weekly, or on specific days).

Manage a schedule — dynamically pause, edit, or cancel schedules. Paused schedules keep their history intact and can be resumed at any time.

Track execution status — see status transitions (Pending, In Progress, Completed, Failed, or Paused) accurately.

Schedule Ledger

See next run dates and execution stats for all schedules.

Timezone Clock

Fire campaigns accurately in the target audience timezone.

Switch Recurring

Set daily, weekly, or custom repeating cadences.

Block Pause

Halt schedules temporarily without losing history.

Analytics Status

Monitor pending, in progress, completed, or failed runs.

How to schedule a send

Your Scheduling Workflow

Step 1

Prepare Content

From a new campaign, select your template and target audience group.

Step 2

Set Schedule

Choose Schedule. Set it as One Time with a date/time, or Recurring for a repeating cadence.

Step 3

Monitor Ledger

Track it on the schedule ledger — the next run date tells you exactly when it fires next.

Step 1

Prepare Content

From a new campaign, select your template and target audience group.

Step 2

Set Schedule

Choose Schedule. Set it as One Time with a date/time, or Recurring for a repeating cadence.

Step 3

Monitor Ledger

Track it on the schedule ledger — the next run date tells you exactly when it fires next.

Tip: Use pause instead of cancel when you only want to skip an upcoming run — pausing keeps the schedule and its history intact so you can resume later.

Timing Your Messages for Maximum Impact

When you send matters almost as much as what you send. Research across thousands of campaigns reveals clear patterns, especially for abandoned cart recovery.

25%

Top abandoned carts recovered with scheduled sequences

50%

Of recoverable carts saved by a 30-min delay message

78%

Of consumers buy from the first business that responds

Playbook: Timing for Maximum Impact

Midday

11 AM – 1 PM (Lunch)

Perfect for promotions, new arrivals, and flash sales as people check their phones during downtime.

Evening

6 – 8 PM (Evening)

Highest engagement for consumer brands. Ideal for weekend offers and re-engagement.

Critical

Watch Your Timezone

Always set the correct timezone. Sending an 8 AM message that arrives at 3 AM locally will get you blocked.

Online stores that schedule a recovery sequence see 15–25% of abandoned carts recovered (vs. 5–8% with email). Here's the sequence that works:

Message 1 — 30 minutes after abandonment: A friendly reminder with their cart items and a direct checkout link. This single message recovers 40–50% of all recoverable carts.

Message 2 — 4 hours later: A follow-up if they haven't completed the purchase. Recovers another 25–30%.

Message 3 — 24 hours later with a small incentive: A final nudge with a discount or free shipping offer. Recovers the remaining 20–25%.

Measured improvements with automated sequences

Cart Recovery (3-Touch Sequence)

5-8% (Email)15-25%

Message 1 (30 mins)

Baseline40-50% recovered

Message 2 (4 hours)

Baseline+30% recovered

E-commerce data on the 3-touch abandoned cart sequence

By industry: B2B audiences respond best Tuesday–Thursday mid-morning. Retail and e-commerce do better on Saturday mornings and evenings. Avoid Monday mornings when people are catching up.

How scheduled messages execute

Configure Time

Time Reached

Queue Job

Dispatch

Configure Time

Queue Job

Time Reached

Dispatch

Schedule Ledger

Timezone Clock

Switch Recurring

Block Pause

Analytics Status

Your Scheduling Workflow

Prepare Content

Set Schedule

Monitor Ledger

Prepare Content

Set Schedule

Monitor Ledger

Playbook: Timing for Maximum Impact

11 AM – 1 PM (Lunch)

6 – 8 PM (Evening)

Watch Your Timezone

Measured improvements with automated sequences

Continue Learning

API Management

Bot Escalations

Excluded Numbers

How scheduled messages execute

Configure Time

Time Reached

Queue Job

Dispatch

Configure Time

Queue Job

Time Reached

Dispatch

Schedule Ledger

Timezone Clock

Switch Recurring

Block Pause

Analytics Status

Your Scheduling Workflow

Prepare Content

Set Schedule

Monitor Ledger

Prepare Content

Set Schedule

Monitor Ledger

Playbook: Timing for Maximum Impact

11 AM – 1 PM (Lunch)

6 – 8 PM (Evening)

Watch Your Timezone

Measured improvements with automated sequences