Message Settings

Archived — written for an earlier version of the dashboard, so some screens may look different.

Message Settings

Message Settings controls the ground rules for bulk messaging across each of your connected WhatsApp Business accounts. Here you pick which account campaigns use by default, enable or disable bulk marketing per account, and — critically — configure the opt-out keywords (like STOP or UNSUBSCRIBE) that automatically remove a customer from future sends when they reply. These settings are the foundation of your compliance pipeline: they protect your WhatsApp number's quality rating, ensure you stay within messaging policies, and give customers a simple, instant way to opt out.

What you can configure

Default account — choose which connected WhatsApp account your campaigns use by default.
Bulk marketing toggle — turn bulk marketing capability on or off per account.
Opt-out keywords — a tag-style input for the words (e.g. STOP, UNSUBSCRIBE) that automatically remove a customer from future sends.

How to set it up

Tip: Always keep clear opt-out keywords configured. Honouring unsubscribes protects your number's quality rating and keeps you compliant with WhatsApp's messaging policy.

Protecting Your Number & Staying Compliant

Your WhatsApp number has a reputation score. These settings are the first line of defense in protecting it. Blocks hurt much more than unsubscribes.

Why opt-out keywords are critical

There's an important difference: when a customer replies "STOP" using your configured keyword, they unsubscribe cleanly — a managed exit. But when they block your number through WhatsApp itself, it counts much more heavily against your quality rating because it signals they wanted zero contact with you. Make opting out easy and obvious.

Real results

List hygiene tip: Before any large campaign, remove contacts who haven't responded in a long time. A small, engaged list will always perform better — and keep your number's reputation safe — compared to a large, silent one.

Bulk Messages — send using these settings.
Excluded Numbers — the blocklist opt-outs are added to.
Contact Groups — your broadcast audiences.

Message Settings

What you can configure

Default account — choose which connected WhatsApp account your campaigns use by default.

Bulk marketing toggle — turn bulk marketing capability on or off per account.

Opt-out keywords — a tag-style input for the words (e.g. STOP, UNSUBSCRIBE) that automatically remove a customer from future sends.

How to set it up

Tip: Always keep clear opt-out keywords configured. Honouring unsubscribes protects your number's quality rating and keeps you compliant with WhatsApp's messaging policy.

Protecting Your Number & Staying Compliant

Your WhatsApp number has a reputation score. These settings are the first line of defense in protecting it. Blocks hurt much more than unsubscribes.

List hygiene tip: Before any large campaign, remove contacts who haven't responded in a long time. A small, engaged list will always perform better — and keep your number's reputation safe — compared to a large, silent one.

Message Settings