Contact Groups

Behind every successful WhatsApp campaign is a well-organized audience. Contact Groups let you build, import, and manage the lists of people you broadcast to — organized the way your business thinks (by product interest, purchase stage, or location). You can bulk-import thousands of contacts from Excel or CSV files with automatic phone number normalization and column detection, add individuals manually, or export an entire group for backup. The system tracks each group's active member count and recent activity, so you always know exactly who you're reaching and when they last heard from you.

How to build an audience group

Marketer

Create Group

Define a new contact group with a clear purpose.

System

Normalize & Map

System parses columns, standardizes numbers to E.164.

Marketer

Import Contacts

Upload CSV/Excel or add contacts manually.

System

Ready for Broadcast

Group is available for campaign targeting.

Marketer

Create Group

Define a new contact group with a clear purpose.

Marketer

Import Contacts

Upload CSV/Excel or add contacts manually.

System

Normalize & Map

System parses columns, standardizes numbers to E.164.

System

Ready for Broadcast

Group is available for campaign targeting.

What you can do here

Browse your groups — a paginated list with active member counts and recent activity for each one.
Create and edit groups — name a new audience and update its details over time.
Import members via Excel/CSV — bulk-add contacts from .xlsx, .xls, or .csv files. The system automatically detects and maps columns like Name, Email, and Phone using fuzzy matching.
Phone Number Normalization — numbers are automatically normalized to the international E.164 format. If your sheet lacks country codes, you can select a default fallback country.
Data Validation — the system detects scientific notation (which can corrupt phone numbers) and provides detailed import statistics (imported, updated, failed) so you can review errors before finalizing.
Manual Entry — quickly add a few contacts manually with built-in validation, right alongside the bulk import.
Export members — pull a group's contacts back out as an Excel file for backup or reuse.

Manage Groups

Browse paginated lists with active member counts.

Bulk Import

Upload Excel/CSV with auto-column mapping.

Config Normalization

Auto-format to E.164 and fix missing country codes.

Warning Validation

Detect scientific notation and review import errors.

Template Export

Download full group lists back to Excel.

How to build an audience

Your Contact Import Workflow

Step 1

Create Group

Select Create group and give it a clear, descriptive name based on the audience intent.

Step 2

Add Members

Upload an Excel/CSV file, pick a fallback country code, and let the system validate the data.

Step 3

Launch Campaign

Reuse the group whenever you launch a campaign by picking it as the target audience.

Step 1

Create Group

Select Create group and give it a clear, descriptive name based on the audience intent.

Step 2

Add Members

Upload an Excel/CSV file, pick a fallback country code, and let the system validate the data.

Step 3

Launch Campaign

Reuse the group whenever you launch a campaign by picking it as the target audience.

Tip: Keep separate groups for different intents (e.g. Leads, Customers, VIPs) so each campaign reaches exactly the right people and your opt-out rates stay low.

Smart Segmentation Tips

The way you organise your groups can make or break your campaign results. Businesses that send targeted messages to focused groups see 15–60% click-through rates, compared to just ~2% for generic, send-to-everyone blasts.

60%

Top click-through rates for targeted, segmented groups.

Average click-through for generic send-to-everyone blasts.

30%

Rise in repeat orders using separate groups for specific deals.

Segment by lifecycle stage

Playbook: Segment by Lifecycle Stage

Top Funnel

Prospects & Leads

Send educational content: how your product works, testimonials, and first-time offers.

Retention

Loyal VIPs

Give exclusive early access, loyalty rewards, and personalized offers to your best customers.

Maintenance

Prune Inactive Contacts

Sending to silent contacts raises your block rate. Clean lists regularly to protect your quality rating.

Real examples that worked

A bakery in Pune created separate WhatsApp lists for "Weekend Specials" and "Festival Deals." During a Diwali campaign, they saw a 30% rise in repeat orders by sending the right offer to the right audience.
An online store distributed over 5,000 free product trials in six weeks by segmenting contacts by product interest and sending tailored automated follow-ups to each group.

Measured improvements with smart segmentation

Click-Through Rate

2% (Generic)60% (Segmented)

Repeat Orders (Bakery)

Baseline+30%

Product Trials Distributed

Baseline5,000+ in 6wks

Industry case studies: bakery in Pune, online e-commerce store

List hygiene tip: Create separate groups per opt-in source (QR code sign-ups, website visitors, in-store customers) so you can track which channel brings your best leads. A small, active list is always better than a large, silent one.

Bulk Messages — send a campaign to a group.
Message Templates — the approved messages you'll send.
Excluded Numbers — numbers that are skipped on every send.

Contact Groups

How to build an audience group

Marketer

Create Group

Define a new contact group with a clear purpose.

System

Normalize & Map

System parses columns, standardizes numbers to E.164.

Marketer

Import Contacts

Upload CSV/Excel or add contacts manually.

System

Ready for Broadcast

Group is available for campaign targeting.

Marketer

Create Group

Define a new contact group with a clear purpose.

Marketer

Import Contacts

Upload CSV/Excel or add contacts manually.

System

Normalize & Map

System parses columns, standardizes numbers to E.164.

System

Ready for Broadcast

Group is available for campaign targeting.

What you can do here

Browse your groups — a paginated list with active member counts and recent activity for each one.

Create and edit groups — name a new audience and update its details over time.

Import members via Excel/CSV — bulk-add contacts from .xlsx, .xls, or .csv files. The system automatically detects and maps columns like Name, Email, and Phone using fuzzy matching.

Phone Number Normalization — numbers are automatically normalized to the international E.164 format. If your sheet lacks country codes, you can select a default fallback country.

Data Validation — the system detects scientific notation (which can corrupt phone numbers) and provides detailed import statistics (imported, updated, failed) so you can review errors before finalizing.

Manual Entry — quickly add a few contacts manually with built-in validation, right alongside the bulk import.

Export members — pull a group's contacts back out as an Excel file for backup or reuse.

Manage Groups

Browse paginated lists with active member counts.

Bulk Import

Upload Excel/CSV with auto-column mapping.

Config Normalization

Auto-format to E.164 and fix missing country codes.

Warning Validation

Detect scientific notation and review import errors.

Template Export

Download full group lists back to Excel.

How to build an audience

Your Contact Import Workflow

Step 1

Create Group

Select Create group and give it a clear, descriptive name based on the audience intent.

Step 2

Add Members

Upload an Excel/CSV file, pick a fallback country code, and let the system validate the data.

Step 3

Launch Campaign

Reuse the group whenever you launch a campaign by picking it as the target audience.

Step 1

Create Group

Select Create group and give it a clear, descriptive name based on the audience intent.

Step 2

Add Members

Upload an Excel/CSV file, pick a fallback country code, and let the system validate the data.

Step 3

Launch Campaign

Reuse the group whenever you launch a campaign by picking it as the target audience.

Tip: Keep separate groups for different intents (e.g. Leads, Customers, VIPs) so each campaign reaches exactly the right people and your opt-out rates stay low.

Smart Segmentation Tips

60%

Top click-through rates for targeted, segmented groups.

Average click-through for generic send-to-everyone blasts.

30%

Rise in repeat orders using separate groups for specific deals.

Playbook: Segment by Lifecycle Stage

Top Funnel

Prospects & Leads

Send educational content: how your product works, testimonials, and first-time offers.

Retention

Loyal VIPs

Give exclusive early access, loyalty rewards, and personalized offers to your best customers.

Maintenance

Prune Inactive Contacts

Sending to silent contacts raises your block rate. Clean lists regularly to protect your quality rating.

A bakery in Pune created separate WhatsApp lists for "Weekend Specials" and "Festival Deals." During a Diwali campaign, they saw a 30% rise in repeat orders by sending the right offer to the right audience.

An online store distributed over 5,000 free product trials in six weeks by segmenting contacts by product interest and sending tailored automated follow-ups to each group.

Measured improvements with smart segmentation

Click-Through Rate

2% (Generic)60% (Segmented)

Repeat Orders (Bakery)

Baseline+30%

Product Trials Distributed

Baseline5,000+ in 6wks

Industry case studies: bakery in Pune, online e-commerce store

List hygiene tip: Create separate groups per opt-in source (QR code sign-ups, website visitors, in-store customers) so you can track which channel brings your best leads. A small, active list is always better than a large, silent one.

How to build an audience group

Create Group

Normalize & Map

Import Contacts

Ready for Broadcast

Create Group

Import Contacts

Normalize & Map

Ready for Broadcast

Manage Groups

Bulk Import

Config Normalization

Warning Validation

Template Export

Your Contact Import Workflow

Create Group

Add Members

Launch Campaign

Create Group

Add Members

Launch Campaign

Playbook: Segment by Lifecycle Stage

Prospects & Leads

Loyal VIPs

Prune Inactive Contacts

Measured improvements with smart segmentation

Continue Learning

API Management

Bot Escalations

Excluded Numbers

How to build an audience group

Create Group

Normalize & Map

Import Contacts

Ready for Broadcast

Create Group

Import Contacts

Normalize & Map

Ready for Broadcast

Manage Groups

Bulk Import

Config Normalization

Warning Validation

Template Export

Your Contact Import Workflow

Create Group

Add Members

Launch Campaign

Create Group

Add Members

Launch Campaign

Playbook: Segment by Lifecycle Stage

Prospects & Leads

Loyal VIPs

Prune Inactive Contacts

Measured improvements with smart segmentation